Newman College in Port Macquarie – Lucid

Newman College in Port Macquarie


Newman Senior Technical College, Port Macquarie enrolment video

The problem

Newman wanted to up the ante for their enrolments campaign last year with competition for student and parent attention increasingly fierce in this large regional market.

The approach

The brief centred on showcasing the tactile nature of the subjects taught at the school through clever use of sound and dynamic, cinematic imagery.

This is an exciting school where everything is hands-on – from mechanics, welding, machining and building to childcare, hospitality, robotics and computing – Newman is all about ‘the do’.

The outcome

Newman Senior Technical College saw a definitive spike in enrolments – with our video piece being the one major difference in enrolment campaign approach.

Their annual enrolments day is a huge showcase for this dynamic, hands-on learning ecosystem and they wanted to use video to capture the imaginations (and enrolments) of all attendees.

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