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West Village

Sekisui House’s flagship Australian development – West Village wanted to showcase the evolving community calling the precinct home. We brought the residents’ stories to life through a beautiful series of short-form documentaries asking the question, what is it that makes a place home?

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Megan Barron
EXECUTIVE DIRECTOR – SALES, MARKETING & PR

But do you truly know someone until you have stared down adversity with them and moved mountains to get to the other side? Our relationship was solid and based on mutual trust and respect prior to COVID-19. 

Now, it is forged in fire. See what she has to say. 

udia national awards – marketing excellence 2020 – winner

In conjunction with West Village

Covid Lockdown

As the world went into lockdown we worked with the dedicated, creative, and passionate Marketing team at West Village to do three things.  

  • Keep their residents connected
  • Continue to engage and entertain the broader community at a time of unprecedented anxiety
  • Ensure sales and leasing continued at a time of incredible market uncertainty

All physical activations (a huge part of West Village’s marketing strategy) were moved to online content to inform, educate, and entertain their community when it mattered most.

Production teams were kept super lean and social distancing was adhered to during all shoots without sacrificing the quality of the content being produced.

The results, much like the situation were unprecedented indeed.

data driven response,
which maintained market leadership

+ 3 M
impressions
+ 200 K
reach
+ 100 K
site visits

generating a

+ 200 %
Increase in site traffic

maintaining

+ 0 %
lead generation during covid

Let's Chat

Email our Director, Damien Condon

Alternatively, please send an email directly to damien@lucid-media.com.au

    General Enquiries

    Looking forward to hearing from you. If you would like to get in touch please email:

    hello@lucid-media.com.au

    Sydney Studio
    0409 336 340
    Wooloomooloo NSW 2011

    Brisbane Studio
    0422 388 747
    West End QLD 4101

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