Sekisui House’s flagship Australian development – West Village wanted to showcase the evolving community calling the precinct home. We brought the residents’ stories to life through a beautiful series of short-form documentaries asking the question, what is it that makes a place home?
But do you truly know someone until you have stared down adversity with them and moved mountains to get to the other side? Our relationship was solid and based on mutual trust and respect prior to COVID-19.
Now, it is forged in fire. See what she has to say.
In conjunction with West Village
As the world went into lockdown we worked with the dedicated, creative, and passionate Marketing team at West Village to do three things.
- Keep their residents connected
- Continue to engage and entertain the broader community at a time of unprecedented anxiety
- Ensure sales and leasing continued at a time of incredible market uncertainty
All physical activations (a huge part of West Village’s marketing strategy) were moved to online content to inform, educate, and entertain their community when it mattered most.
Production teams were kept super lean and social distancing was adhered to during all shoots without sacrificing the quality of the content being produced.
The results, much like the situation were unprecedented indeed.