What is Proclaim Lismore?
Proclaim Lismore is an ongoing organisation-wide cultural change program run within the Catholic Schools Office, Diocese of Lismore. Its goal is to embed the mission of Jesus Christ, entrusted to the Catholic Church, within all staff and to create a stronger Catholic Culture in all of the diocese’s schools – amongst its students, parents, staff, and clergy.
What was the project?
Lucid was contracted to create an entire communications, content and brand strategy for Proclaim Lismore at its inception in 2013 and has been involved in the ongoing brand and digital content strategy and content execution annually since then.
The Lismore Diocese has been able to take control of its narrative internally, telling the evolving story of its cultural transformation to all stakeholders. The diocese has been able to create and cultivate an online community of engaged participants via its social media platforms with video content playing a major role in spreading its stories and messaging to students, parents, staff, and clergy.