A DIFFERENT CLASS

What is Newman Senior Technical College? 

Based in Port Macquarie, Newman is Australia’s first and largest technical college. This is an exciting school where everything is hands-on – from mechanics, welding, machining and building to childcare, hospitality, robotics and computing – Newman is all about ‘the doing’. 

What was the project? 

Newman wanted to up the ante for their enrolments campaign with competition for student and parent attention increasingly fierce in this large regional market. The brief centred on showcasing the tactile nature of the subjects taught at the school through clever use of sound and dynamic, cinematic imagery. 

The outcome 

Newman Senior Technical College saw a definitive spike in enrolments – with our video piece being the one major difference in their enrolment campaign approach.