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Hi, Anna

We love what you’re doing at Howard Smith Wharves and are looking forward to getting down and experiencing the latest addition to the precinct now that Stanley has opened.

Here at Lucid we’re passionate about Brisbane’s ongoing evolution and have been intimately involved in helping our city to tell its story for the last decade having worked with West Village, Tourism and Events Queensland, Brisbane Marketing, South Bank Corporation, QPAC, Jones Lang LaSalle and many more helping them to take control of their narrative and bring their stories to life through world-class video and digital and social campaigns.

We would love to talk to you, to learn more about what you have planned for 2020 and beyond.

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Recent Awards

UDIA QLD – Marketing Excellence 2019 – Winner

Australian Marketing Institute – Social Media Marketing 2019 – Finalist

The Urban Developer 2018 – Excellence in Marketing – Winner

IPA Asia Pacific – Development Website 2018 – Winner

IPA Asia Pacific – Development Marketing 2018 – Finalist

Who is Lucid Media?

We specialise in crafting stories. We also specialise in distributing them, offering design, website development and digital packages to help connect our clients with their communities.

With journalism and documentary film-making in the company’s DNA, authenticity is at the heart of everything we do.

Founded by brothers Michael and Damien Condon in 2013, the company draws on its extensive history in media and advertising to cut through the noise.

Case Study – Brisbane Ice Cream Festival

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Big-name hospitality brands Alfred & Constance and Mr. Fitz Ice Cream collaborated on this one-off boozy float that set the internet on fire.

Who’s involved
Two of the biggest names on the Brisbane hospitality scene at the time with a one-off ‘dream team’ collab.

What was the project?
A fun and internet friendly ‘how-to’ piece designed to get the punters frothing for the festival.

The outcome
54,000 views, 53 shares, 206 comments, and 227 interactions… and a whole lot of fun.

Case Study – The Garden Pantry

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Animation gives you a level of flexibility and creative control when your venue hasn’t been built yet.

What is The Garden Pantry
A hospitality pop-up open for two years in the heart of West End’s vibrant Boundary Street precinct.

What was the project?
A high-paced animated piece featuring original artwork, music, and story to whet the public’s appetite before the venue opened.

The outcome
An incredibly high-quality digital piece the client loved so much they ran it in cinemas and on television as well.

Informed by Data

Organisations and the people they’re talking to can gain a lot from taking a data-driven approach to marketing.
When strategies are implemented successfully, such benefits include –

Personalised Marketing

It’s essential that companies convey the right message, to the right audience, at the right time.

Data-driven marketing allows organisations to create a customised campaign that converts leads through a deeper understanding of who their audience is.

Clear-Cut Clarity

With a wealth of information in their database, marketers can determine the most accurate and actionable information about audiences.

With a data-driven approach, it becomes much easier to separate and group the target audiences that you’re trying to reach.

Multi-Channel Experience

Marketers can leverage data to extend reach across multiple networks, and take communication beyond just email.

Distributing data-driven ads across channels, through automated marketing campaigns, will ensure that your message is consistent, aligned, and reaches each recipient in the perfect place and at the perfect time.

West Village

We’ve worked with Lucid for over two years now. Since before the project began they have provided best in class strategic advice, planning digital content and design. Working with them from strategy, creative and execution in close partnership with our in-house team has helped us to win a number of awards for marketing excellence as well as stellar commercial outcomes.

Amanda Leacy
Marketing Manager
St Agnes' Parish

St Agnes' Parish has been working with Lucid to create a series of documentaries designed to show the impact of our Parish services on the lives of real people within Port Macquarie and its surrounding districts. Producer Michael Condon and his team have brought to life some incredibly powerful stories that have showcased the important work that our Parish does and the role that it plays within the community here.

Adam Spencer
CEO
Catholic Schools Office. Lismore

Lucid Media has been integral to the success of our culture change journey. There is no-one else who does what they do in Australia.

Gary Reen
Assistant Director

Forming long lasting partnerships

We work with a select group of clients who hold the same values we do.

Dedication to craft, attention to detail and putting people at the centre of what we do. Because in marketing, just like life, it is ultimately about connecting with people.

We’ve been incredibly fortunate to work with many of our clients over many years building trust through a commitment to the highest levels of quality and service to our clients and community.

If this is what you’re looking for in a content and digital partner then we’d love to speak further with you.