“As you start to walk out on the way, the way appears.” Rumi
As the world went into lockdown we worked with the dedicated, creative and passionate Marketing team at West Village to do three things.
All physical activations (a huge part of West Village’s marketing strategy) were moved to online content to inform, educate, and entertain their community when it mattered most.
- Keep their residents connected
- Continue to engage and entertain the broader community at a time of unprecedented anxiety
- Ensure sales and leasing continued at a time of incredible market uncertainty
Production teams were kept super lean and social distancing was adhered to during all shoots without sacrificing the quality of the content being produced.
The results, much like the situation were unprecedented indeed.
Yoga to you
Yogi Caelan Curwen brought her calming and approachable brand of yoga to those locked down at West Village and much, much further afield. With home yoga trending hard on Youtube pre-lockdown, we knew it would be an essential part of the mix when people were working at home with family and adapting as they went to the ‘new normal’. Yoga currently drives x % of site traffic to the West Village website.
Effervescent West Village Gardener brought her love of gardening to a huge audience. We knew populations globally confined to neighbourhoods or quarters were getting their greenthumbs out for some much-needed Vitamin D and stress relief.
data driven response, which maintained market leadership
Life is art
The ink was barely dry on West Village’s partnership agreements with arts organisations Opera Queensland and Camerata (Queensland’s Chamber Orchestra) when COVID19 hit. Rather than going to ground, these partnerships flourished first with a series of rousing and inspirational tunes from some of Opera Queensland’s finest artists, released over the Easter long weekend. Next came Camerata with a special composition dedicated to bees (coinciding with the International Day of the Bee). Art has the power to galvanise and inspire communities, especially during times of shared adversity. This was the West Village team’s gift to our global village. Website traffic spiked by 15,000 visit’s off the back of the Opera Queensland performances alone.