Skip to content

About Us

We create campaigns that light up
screens from social to cinema.


Lucid is a digital agency and video production house. We create campaigns that light up screens from social to cinema.

We specialise in crafting stories. We also specialise in distributing them, offering design, website development and digital packages to help connect our clients with their communities.

With journalism and documentary film-making in the company’s DNA, authenticity is at the heart of everything we do.


Founded by brothers Michael and Damien Condon in 2013, the company draws on its extensive history in media and advertising to cut through the noise.

Michael Condon
Creative Director

Michael is a Peabody and Edward R. Murrow award-winning director and writer. He has worked extensively in documentary filmmaking and branded content and is a graduate of the Australian Film, Television and Radio School (AFTRS) where he studied directing.

Damien Condon
Managing Director

Damien has 20 years experience in media and marketing internationally. His category experience spans education, government, large corporate, tourism, hospitality and real estate. His journalistic sensibility creates a unique and intimate understanding of content distribution and brand conversation in an increasingly fragmented market place.

We’d love to hear from you