We create campaigns that light up
screens from social to cinema.
WHO ARE WE
Lucid is a digital agency and video production house. We create campaigns that light up screens from social to cinema.
We specialise in crafting stories. We also specialise in distributing them, offering design, website development and digital packages to help connect our clients with their communities.
With journalism and documentary film-making in the company’s DNA, authenticity is at the heart of everything we do.
OUR MISSION & VISION
Founded by brothers Michael and Damien Condon in 2013, the company draws on its extensive history in media and advertising to cut through the noise.
Michael is a Peabody and Edward R. Murrow award-winning director and writer. He has worked extensively in documentary filmmaking and branded content and is a graduate of the Australian Film, Television and Radio School (AFTRS) where he studied directing.
Damien has 20 years experience in media and marketing internationally. His category experience spans education, government, large corporate, tourism, hospitality and real estate. His journalistic sensibility creates a unique and intimate understanding of content distribution and brand conversation in an increasingly fragmented market place.